Comments on: The long, slow death of journalism http://funny-about-money.com/2009/06/14/the-long-slow-death-of-journalism/ Simple Living = Frugality = Peace of Mind: Personal Finance and Stress Control Wed, 23 May 2012 21:15:39 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Revanche http://funny-about-money.com/2009/06/14/the-long-slow-death-of-journalism/comment-page-1/#comment-7789 Revanche Mon, 15 Jun 2009 15:59:09 +0000 http://funny-about-money.com/?p=6502#comment-7789 My experience matches yours in that the first thing that a publisher attacks is the look and feel of the publication by reverting to standardized (smaller) trims, cheaper bleeds-through paper, and less frequent mailing. And that's just hastened the demise of a once-premier publication. It seems to me that publishers should consider that there are two gold standard tenets of saving money: don't just cut costs, earn more! Don't slice and dice the reason you have readers [aka: income] without considering how you might boost sales or advertising dollars or any other possible revenue-generators. My experience matches yours in that the first thing that a publisher attacks is the look and feel of the publication by reverting to standardized (smaller) trims, cheaper bleeds-through paper, and less frequent mailing. And that’s just hastened the demise of a once-premier publication.

It seems to me that publishers should consider that there are two gold standard tenets of saving money: don’t just cut costs, earn more! Don’t slice and dice the reason you have readers [aka: income] without considering how you might boost sales or advertising dollars or any other possible revenue-generators.

]]> By: Money Beagle http://funny-about-money.com/2009/06/14/the-long-slow-death-of-journalism/comment-page-1/#comment-7777 Money Beagle Mon, 15 Jun 2009 12:27:19 +0000 http://funny-about-money.com/?p=6502#comment-7777 Great article. So sad to hear about Highways and realize that this is representative of so much of our journalism these days. I guess great blogs like yours and mine will eventually have to save the day :) Great article. So sad to hear about Highways and realize that this is representative of so much of our journalism these days.

I guess great blogs like yours and mine will eventually have to save the day :)

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