Coffee heat rising

Askin’ and Writin’

In the writin’ department…

The current Answer to the Great Questions of the World is online at Plain & Simple Press, as is this week’s serialization of Ella’s Story. So…avail yourself of the FREE READS…and if you would please, kindly plug them on Facebook, Twitter, & waypoints, that would be lovely. 🙂

Finally, at last, I’m getting a little traction on the Drugging of America proposal. Can’t recall whether I mentioned this here, at P&S Press, or not at all…but the plan is to peddle this book to a scholarly press (since it’s richly researched). First on the list of prospects is U of Toronto Press, which recently published a rather slight book (as academic books go) about the length of the planned Drugging opus. Short, that is…

I need to make a run on the GDU library to compile a full list. Figure I’ll need at least a dozen. What I used to do — and probably will do again, even though it’s considered dreadfully bad form — is send out proposals to six publishers at a time. Back in the day, I’d have a list of around 20 likely publishers. Then as a rejection came in, I’d just turn it around and send it off to the next outfit on the list. So at any given time, about half a dozen proposals would be on the float.

This is highly problematic. In the first place, editors hate it. In the second, the scholarly publishing club is quite small, so if your idea is striking and your proposal strong, the risk that you’ll get caught out is pretty high. Piss them off and they’ll reject you, no matter how great your idea is.

Creating a book proposal is a project. You need to have completed an introduction and two or three chapters, a table of contents, and a chapter outline. Then you need to survey the market to see what’s out there on the same or related subject and explain how yours is different and why it’s better. You need to articulate the proposed audience and find out how large it is. If you have half a brain, you’ll also suggest some avenues through which the book might be marketed.

For Toronto, I’ll have to update my CV…oh, ugh! An academic CV is a gawdawful long thing, and this one of course will reveal my age, which will make it harder to talk them into buying anything I write.

I’ll also have to unpublish the Drugging of America blog series, because of course they will NOT want to know that this material has been informally distributed online. That will be something we accidentally forget to mention in the proposal.

At this point, the posts amount to draft chapters. So I have seven chapters reasonably close to completion (which will need to be elaborated on), plus I need to write two more from scratch: one on the FDA & its conflicts of interest and one on the practice called “disease mongering” and the medicalization of conditions that do not need treatment or that may not even exist in the patient.

Because seven of the proposed chapters are pretty much in hand (they’ll need some work, but nothing very crushing), I think I can crank the book out by the end of the summer. Today I wrote an introduction and rewrote the bloggity “Overprescription” into full-fledged chapter form. Remaining: revise, edit, clean up the documentation.

If a contract comes in with greater speed than one would expect — say Toronto buys it and they do so within eight or ten weeks — then I certainly will put the thing together by the end of August, at the latest. There’s not that much to do…and some motivation in the form of a check or at least a promise to publish will move what is left to do right along.

A contract in hand will give me access to the Mayo, Johns Hopkins, Stanford, and waypoints, thereinat to interview experts on the subject. Some quotes will help a lot, as long as they don’t come across as too very journalistic.

Sometimes academic presses do not pay an advance against royalties. Really, for an academic author, “pay” for a book comes in the form of promotion and tenure, both of which mean substantial salary increases.

Obviously, I’m past the P&T stage of my career. But y’know, I’d like to get just one more book — just one — in print through a real publisher. I mean…well…it’s not like three aren’t enough. But still. Just one more real book through a real publishing house. Please?

Putting your squibs up on Amazon and pretending that makes you a “published author” is great fun in a hobbyist-y way. Sort of like…I don’t know…knitting baseball caps. But it’s totally self-absorbed and self-centered. It doesn’t prove you’ve done anything other than click “post” to upload a file to a gigantic electronic scam. Publishing it is not.

Not real publishing, I mean: in the sense of fazing a book idea past a canny editor and a team of marketers who know what’s good, who know what sells, and who know what the hell they’re doing, then engaging battle with peer reviewers, revising and editing passages again, and so on. When you come to the end of that process, then you feel like you’ve accomplished something.

The overprescription issue is big in Canada. Canadians being brighter than Americans these days are all over the issue, with government-sponsored programs to alert pharmacists, doctors, and members of the public. Although the US has a small effort going, it is as nothing compared to the program Canada has. So I think I can use that interest to my advantage with a Canadian press.

The more I look at the matter, the more astonishing it appears. People in this country are outrageously overmedicated. There’s no question folks in the medical profession know about it — with the exception of some investigative reporting, most of the published reports and assessment of the issue appear in medical journals. But it doesn’t seem to be registering with practitioners. As far as I can see, though, there’s almost nothing out there that is science-based but written for the average Joe or Jane, which is what I propose to produce. Worst Pills, Best Pills, which was the best thing on the market this side of PDR, went out of print years ago, replaced by a pay-to-peek website.

I’m dead sure there’s a market for a plain-English book that describes the problem, how to recognize when it’s happening to you, and how to deal with it.

 

*FREE READS* Galore! How about some participatory reading?

Got another chapter of The Complete Writer online:Two Kinds of Revising.”

Decided that the book chapters should be posted under their chapter titles, rather than just “Chapter 1…Chapter 2…” and so on. Initially, it seemed to me that for SEO purposes, a shorter title is better. Didn’t take long, though, to see the speciousness of that theory: what does “Chapter 8” mean, anyway?

So I’ve revised the post titles for Complete and also for If You’d Asked Me…. This is a bit of a PITA, because you can’t just change the titles. For each post, you also have to go in and change the URL — WordPress won’t do that automatically. Not that it’s hard. Just more tedium.

For Ella’s Story, I remain undecided. For one thing, works of fiction often have untitled chapters. Here, for example, is a chapter title in Gore Vidal’s Lincoln:

Eleven

Enticing, isn’t it?

For another: I have no idea what to call these things. Never have I been good at dreaming up titles. Believe it or not, one of the first tasks assigned to me when I went to work at Arizona Highways was to write titles for various department squibs. Didn’t take long for the boss to figure out that my real talent was in writing cutlines. 😀

Or maybe carrying out the trash?

Still…it seems to me that a work of fiction benefits from chapter titles that say something. Especially if you’re going to publish chapters serially, as quasi-freestanding entities.

We have eight chapters online right now. And…well…the eight proposed titles scribbled on a yellow pad here don’t exactly leap off the page and sparkle in the atmosphere.

But…y’know…we do have some people who are following Ella’s Story. You’ve heard of participatory journalism? How would you like to join in a bit of participatory chapter title writing?

At Plain & Simple Press, the individual chapters are posted as entries in the site’s blog. All you have to do is scroll down: about every third post is a piece of Ella’s Story. If a good title comes to mind, either post it as a “comment” to that chapter, or, if you prefer, come here and post a list of as many titles as you cook up.

If you prefer not to sift through chapters from two other books to find Ella, all of her chapters are gathered in one place, at the Ella’s Story page. That being a static web page rather than a blog entry, it may be easier to post a set of proposed titles right here.

Hey! It’s better than workin’!

Speaking of working, it’s time to get down to that… Let me know if you have ideas for Ella’s chapters.

 

More of Ella’s story…the serial adventure

So here we are, one week into the scheme to serialize — online — not one, not two, but three books: If You’d Asked Me, Ella’s Story, and The Complete Writer.

This little adventure seems to be working on one level: Plain & Simple Press’s Facebook site now has something like a hundred “likes,” which I guess is to its credit. It’s kind of amusing to put dollops of these books online — in the case of Ella’s Story, anyway, it gives you an excuse to look for exotic images to decorate with.

Pretty time-consuming, though. The fiction piece is easy to put up, but the two nonfiction bookoids (If You’d Asked and Writer) require some fairly elaborate HTML formatting. I am not fond of coding. And there seems to be no simple shortcut to set up links for the tables of contents. Because I haven’t come up with chapter titles for the novel, I’m not building a TofC for that — at least not yet. Because…I can’t see how to create a ToC without having chapter titles: the code to set up page jumps from a table of contents entry to a title takes the reader to the line below the target text, so you have to have something to link to that’s above the first line you’d like the reader to see. I suppose I could enter some sort of symbol above the chapter numeral. But??? I dunno…let’s figure that out later.

Anyway, I uploaded Chapter 4 of the noveloid today: a flashback to Ella’s first meeting with Bhotil, in which she learns (to her dismay) that she’ll be living and working on one of Varnis’s two moons.

It remains to be seen whether loading a chapter a day, rotating among the three books, is a good idea. It does get something from each book online each week. This week we’ve seen  two chapters from Ella, two from Writer, and one from Asks. Next week two chapters from Asks and Writer and one from Ella are slated to go online.

This may be uploading content too fast, for a serialization scheme. In olden days when real magazines still existed, a publication like Saturday Evening Post came out only once a week. Pulp penny dreadfuls like Argosy came out monthly. So a serial story appeared weekly or monthly, not daily. It’s possible that daily publication is more than the market will bear.

On the other hand, it’s a different market and a different medium. Publish the stuff too slowly, and people may forget about it.

Then there’s the issue of keeping up with the schedule. Writer and Asked are complete, so it’s just a matter of copying and pasting existing copy, some of it already camera-ready, into web pages. But Ella is still in progress. To crank a chapter a week will be a challenge. Especially since I have no idea how Ella gets out of the predicament she gets herself into on Zaitaf.

This should be innaresting…

Woo HOO! THREE new *FREE* books up at P&S Press!

Yes. That means exactly what it seems to mean: come on over to Plain & Simple Press and check out my new, ever-so-profitable (to you!) marketing scheme: GIVING AWAY books to you and all your friends, relations, lovers, and enemies. For free.

Y’know, I’ve had several books in progress for quite some time. Two of them are now finished. One is still wandering around the veldt.

But… Y’also know that I find the present publishing landscape profoundly discouraging, far more so than it was in the Good Ole Days when all you had to do was engage a talented agent to get your Fine Works of Literature published. I’ve sold two books on my own — academic presses are pretty easy — and one through an agent. All three, we might add, to real-world, heavy-hitting publishers.

But my last agent passed on to her Heavenly Father some years ago. At the time I was so engaged in my academic career — which mostly entailed teaching and managing university programs — that I failed to bestir myself to find someone to take her place. And of course when one reaches one’s dotage, hiring a literary agent is about as lost a cause as getting hired by a company or government agency that will pay you a living wage.

Hence: Amazon.

Yeah. Amazon will let you (and all your brothers, sisters, aunts, uncles, cousins, and long-lost grade-school friends) publish your golden words in Kindle format and try to sell them on your own.

Therein lies the problem: marketing. I am not a marketer. I do not want to be a marketer. And so I do not market. Thus the golden words — five real books and an uncountable number of “romantic erotica” squibs — rake in about $15 a month. Wowzers.

Yet I write.

I write because I am.

That’s what writers do.

One recent day it struck me that if I’m not going to make any fortune on my written opus, I might as well…not make any fortune. Why not simply give it away?

Selling on Amazon is roughly the equivalent of giving your work away. Why pay Amazon for the privilege?

Why pay anyone for the privilege, when you can give your books away yourself? That, after all, is what a website is for: giving your writing away. No?

An acquaintance of mine does exactly that, with the result that he sells far more books off his own sites than he ever could sell on Amazon…and he doesn’t have to split the proceeds with that vast heart of darkness. Exactly how his marketing plan works, I do not fully understand, though I study it. Someday I may figure it out. Or not.

Meanwhile, I write.

It’s always gratifying when someone reads your work. That, after all, is why you write. More or less.

Not for any pecuniary reason. Really.

So. I’ve decided I’m going to give these things away.

Plain & Simple Press will post a chapter or a section of each book every few days. You can read them at the site blog, one chapter at a time. Or, if you’d like to read a whole book online, you can go to the site’s pages dedicated to the respective Great Works:

Ella’s Story

An e-telenovela about people who live ordinary lives as citizens of a vast interstellar empire.

The Complete Writer: The Ultimate Guide to Writing, Publishing, and Living the Writer’s Life

Brings twenty-five years of writing, publishing, and academic experience to bear on issues that most concern people who want to be writers.

If You’d Asked Me, I’d Have Told You

Sassy, staid, off-the-wall, matronly, bitchy, conservative, liberal: with you I share the wisdom of the ages. The ages of a very long life.

Alternatively, you could buy one of these books in its entirety! I can provide it to you as a PDF, an ePub, or a printed paperback, handsomely designed and packaged. The Complete Writer and If You’d Asked Me are all set to go: come on over to the site for more details. Ella’s Story is a true work in progress: you can follow it as it grows. I expect there’ll be several Empire books: watch for them.

Don’t go gestalt: Go whole hog! Buy a book…feed a writer.