Lenten Thanks, Day 11 (i think)
And O.K., God. Thanks (i guess) for the pittance Funny about Money earns off Adsense. It’s…better than a hit in the head, at any rate.
But it is a pittance.
Just finished putting together a presentation for the business group in which I intend to propose that my new Scottsdale business friends advertise on Funny about Money.
The site has pretty respectable traffic—14,200 unique visits a month, 3.2 million hits a year add up to a whole lot of eyeballs on ads. In theory, many more eyes hit the virtual pages of Funny about Money in a month than ever see the pages of, say, Phoenix magazine. Since ad rates for websites are so low compared to print media with similar demographics, a business owner gets a heckuva buy for his or her advertising dollar.
My goal is to sell enough ads to double Funny’s revenues this year. The plan is to push AdSense below the fold and to use the prime real estate for customers who are willing to pay something more than 30 cents a day. I’ll keep AdSense (though may knock out some of its ad blocks), but downplay it in favor of ads that make a more reliable and fair return.
Since AdSense pays precious little, doubling FaM’s revenues will not be very hard.
It remains to be seen, of course, whether a living, breathing business executive can be persuaded to spend even precious little to see his company’s name in glowing characters on a computer screen. Most of these folks are older and not very techie. However, almost all of them sell services that would interest FaM readers: financial products and management, travel and resort services, healthcare, and the like.
It’ll be interesting to see if I get anywhere with this! 😉
Finally! yes. Job number 1 – PUT UP A CONTACT PAGE. How the is anyone going to offer you oodles of money if they can’t figure out how the hell to get in touch with you?!
hmmm….. Good thought. I think you mentioned that before! 😉
I am almost positive I even offered to do it for you lol
The Evan has a point. 😉
@ Evan and Revanche: et voila!
I would have contacted you privately but couldn’t find a way. As a Baby Boomer, my suggestion is to remove your sentence “Most of these folks are older and not very techie.” – if one does read your blog (and why would they put ads on if they didn’t) I find it demeaning.
@ Jeni. Hmmm…that’s a thought. I don’t know…as an older person who’s not very techie myself, I don’t consider it demeaning. It’s an objective fact. With one or two exceptions, they’re in their 50s and 60s, and only two of them are very much into computer technology. The rest are focused on their businesses and their lives…as a matter of fact, the two that are “techie” are so because in-depth knowledge of computer technology is their business.