Have you noticed the groundswell of blogospheric opinion in favor of MozRank, a new website page ranking system? Google PageRank is moribund—some rumors suggest it will soon go away altogether—but even if it weren’t, many of us are frustrated with its inscrutability, immutability, and apparent unfairness.
From what I can tell, MozRank is a metric devised by an outfit that calls itself SEOmoz. It ranks your site according to a group of standards based on incoming links and purports to show the site’s relative popularity. Apparently advertisers are beginning to pay more attention to this metric than to PR.
Go to this tool to see how your blog MozRanks. It not only gives you some stats, it offers some useful, if machine-generated, observations and critiques that may help you increase visibility. You can also try this one, billed as a website grader—it gives slightly different information, also full of interesting data.
Google might do well to take note of the number of bloggers who are attracted to MozRank…strikes me as yet another symptom of Google’s aloofness from its market. Check it out:
• Budgeting in the Fun Stuff, MozRank – The Preferred Ranking System
• Buy Like Buffett, Page Rank Schmage Rank
• Everyday Tips and Thoughts, MOZrank vs. PageRank- What Is The Better Way To Measure The Value Of A Website?
• Raven, Goodbye PageRank, Hello mozRank
• Invest It Wisely, How MozRank Is Filling The Gaping Hole Left By PageRank
• Faithful With A Few, MozRank: The Reliable Alternative to PageRank
• KNS Financial, The Reliable Alternative To PageRank
• Saving Money Today, The Death of Google PageRank
• Money Green Life, mozRank Is The New PageRank
• Simply Stacie, Bye Bye Google Page Rank – Hello MozRank
• The College Investor, How Google Violates its Own Corporate Philosophy and How it Hurts the Little Guy
• Barb Friedberg, MozRank, Competition, & Links
• Sweep Tight, MozRank – Finally an Alternative to Google Page Rank!
• Lindsay Blogs, Move Over PageRank, mozRank Is Here!
How does MozRank compare with Google PR when it comes to ranking your site?
PR still shows FaM at 3, where it’s been for the many months since Google decided to bump everyone down one or two levels. It was there before FaM rose into Alexa’s top 100, it stayed there all the time FaM hovered at that stratospheric height, and it’s still the same now that FaM has dropped into the 200s.
Using Blog Grader, MozRank gives Funny a grade of 90 (unclear what this means, but it seems to be more or less adequate) and a rank of 56,536 among 595,676 other blogs SEOMoz has graded. It shows an estimated traffic rank of 322,549 for highest unique website visitors out of 4 million blogs. The SEO Authority, whatever that might be, is 0, probably meaning something in the guts of FaM’s WordPress code isn’t activated or working right.
Running Website Grader on Funny generates a grade of 99; we’re told that “a website grade of 99/100 for funny-about-money.com means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 99% of them in terms of its marketing effectiveness.” Okay…I’ll buy that! 😉 This tool provides some interesting insights. It doesn’t like the number of images, for example—slows loading (and it must be admitted, that silly infographic about the bees does take half your lifetime to load). It says the reading level is at the primary/elementary school level (seriously?). And it gives the site a Moz ranking of 5 out of 10. That’s more like what PR used to say, before it demoted all but the biggest sites.
Whaddaya think? Have you tried MozRank on your site? How do you like it?