Okay, so having been ejected outrageously from Facebook, I’m moving my marketing efforts to saner climes: to wit, LinkedIn, Twaddle, and Pinterest.
A-a-a-n-d the first effort is an article at LinkedIn on the degree to which decent customer service works as a marketing tool for any business. Check it out. In case you can’t see that live link: https://www.linkedin.com/pulse/customer-service-marketing-strategy-victoria-hay/
Been awhile since I’ve written quite that formally. The kind of self-indulgent diary writing that characterizes most blogs (not excluding this one…) obviously isn’t going to fly at LinkedIn, home of the tailored suit and the expensive professional mug shot. Now I think I’ll need to put up at least one post a week there — ideas are welcome, dear readers!
And speaking of you, dear readers, if you would please post said LinkedIn article at Facebook and also at your other favorite social media sites, angels will sing for you and I will be forever in your debt.
And by the way, as long as we’re speaking of things Internetish: I intend to send out a kind of newsletter that is not exactly a newsletter but more like a piece of friendly personal, non-spammy correspondence about this, that, & the other to regular readers of Funny about Money. This will NOT emanate from MailChimp but rather will be sent from one of my gmail accounts. Readers who are personal face-to-face friends may receive it from my Mac account.
If you would like not to hear from me outside of Funny about Money posts, please let me know and I’ll take your name off the proposed mailing list. You’ll also be able to let me know by replying to an email.
And so, onward…
If you are going to send an email newsletter outside of a service like Mail Chimp, I would caution to make sure you are following the requirements of the CAN-SPAM Act (and its foreign counterparts such as CASL in Canada). The laws generally have some very specific requirements for commercial email.
Yes. I’ve been studying the statements that have come in from MailChimp and other outfits that grab people’s emails and other information. Also, WordPress has sent out a guide to compiling a privacy page — which, come to think of it, I just put online for this site.
Any requests not to receive the proposed communications will elicit a permanent deletion from the mailing list.
The FTC’s site gives a good overview of what is required in the US. https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
Interesting. I’m not sure a personal email comes under the heading of “commercial.” It’s not intended to sell anything, persuade anyone to do anything, or donate anything. Essentially it substitutes for a social medium.