Why Blog…Still?

Just imagine! Funny has been online for  over 12 years! Its first post in WordPress appeared on Christmas Eve, 2007, but that was far from the first word. Funny about Money was born on an ancient Apple platform that was (as I recall) dubbed “iWeb.” It was a pretty limited tool, but it did allow you to publish a daily squib that could reach an audience on the Web, if you publicized it enough.

Over time, personal finance blogging took off. I’d started my site after becoming enamored of Trent Hamm’s The Simple Dollar and thinking “I could do that!” Never occurred to me to try to make a living at it — as he apparently was doing. For me, it was something to occupy my mind while sitting in front of the television set, trying to cool the brain after reading too many student papers.

Television sets…remember those? Free TV shows that came in off the air, that you didn’t have to pay to watch? Wow! Those were the days.

Whatever. By 2007, FaM was getting large enough that it needed a stronger platform…plus it was apparent that Apple’s thing wasn’t going to last forever (it was discontinued in 2011). But well before its demise, I’d made blogging friends who urged me to switch to WordPress or Blogger. Of the two, WP looked like the least hassle and probably the least restrictive, so it was away to the Big Leagues.

It took awhile after making the jump to WordPress before I realized some people (other than Trent) were actually making money off these things. And that Funny was doing pretty well as PF blogs go…at one point it ranked among the top 50 personal finance blogs in the English language.

So I tried a few monetizing strategies. Adsense was a bust, IMHO. It seemed as though if I could get my junior college students to go to the site and encourage them to click on a few ads, I could make…ohhh…maybe ten bucks a month (what is that? $.000001 a word?). But was it really worth junking up the damn site? And having Adsense serve advertising for Scandinavian…uhm…escorts?

Advertising goods for Amazon? Well…okay. Maybe. If I knew a friend or reader wanted to order XXX or YYY from Amazon, I could post a link on Funny and talk them into clicking through to the desired product. One friend liked to order very expensive dog food, in quantity, from Amazon. This worked, a couple of times. How well did it work? Well…maybe it produced enough to buy a package of chewing gum.

Advertising my own books on the site? Uhmmmm…. Ooohkayyy. Sorta. Certainly not enough to plan a night on the town, though.

But I wasn’t writing Funny about Money to make money. I was writing it because it entertained me and passed many an otherwise boring evening in front of the television. It made contact with humans in the outside world. And who knows? Maybe someone out there somewhere was even helped by some tidbit of advice the site emitted.

Over time, I drifted away from mumbling on endlessly about budgeting, investing, retirement planning, and all things money. There are only so many ways you can say the same things over and over: get an educational or decent vocational training. Get a job. Live within your means. Build an emergency fund. Stay out of debt. Pay off necessary debt (such as mortgages or car loans) as fast as you can. Never spend more in any given period than you have coming in. Be prepared for a layoff by having a side gig or too and contributing your emergency fund with every paycheck.

Quite a few personal finance blogs survive, although the most interesting and well written ones were sold off by their founders. Get Rich Slowly, Budgets Are Sexy, The Simple Dollar, and many others are no longer written by the excellent creative minds that brought them to us. In fact, it really is true that you run out of ways to deliver the obvious advice, and there are only so many fresh spins you can take on that advice.

Blogs went out of style some time back. Younger folk, it appears, prefer to communicate online in staccato blurbs or images, rather than wasting time reading thought-out essays. Presumably reading has gone out of style, too — even though books continue to sell. What do you suppose people do with them? Use them as fireplace kindling? 😀

Style not being my thing, I continue to post at Funny. It’s been quite awhile since I’ve thought of it as a “personal finance” blog…now it’s just a “personal” blog. Actually, it functions as a writer’s journal, a kind of five-finger exercise to warm up before turning to something more serious. Or to paying work.

So I expect it to be around for quite awhile longer. Hope you will be, too!