Coffee heat rising

Wanna Write Your Own Blog? Or Get More Readers?

Those of you who have been around FaM for awhile know that Donna Freedman is one of my favorite Internet journalists, and has been for a long time. A 30-year veteran of the media, the woman is all over the place, writing for MSN Money and Get Rich Slowly and her own site and you name it… I first discovered her at Smart Spending , where she blithely wrote rings around any online writer I know, and most of the print types, too.

Well, brace yourself: Donna is offering a whole course, online, in how to write a blog that will call in readers and keep them with you. She’s calling it, aptly enough, “Write a Blog People Will Read.”

The other day she sent me a brief sample of the thing. It’s an avatar of clarity — sharp, easy to understand, and crisply organized. She explains why “writing” is not “content,” how to structure a good post (and even introduces a term  I haven’t heard in a while: “nut graf”), where to find and how to develop reader-pleasing ideas, how to edit your own copy…and she throws in bouquets of off-the-cuff tips, too.

If you’ve thought about blogging but didn’t know where to start, Donna’s new course is just the ticket to jump-start your inspiration. If you already have a site or two, it’s a straight-to-the point brush-up that could benefit you as much as it can help any newbie. Alternatively, she’s also offering coaching sessions — send her three posts for a constructive critique and get to talk with her over the phone about your project!

Among Donna’s target audiences are companies that need to start or improve their websites. She proposes to coach corporate teams in blog development, at a discount. These days just about every business, no matter how local, needs an online presence as part of the marketing plan. While there’s money to be made in blogging, there’s a lot more to be made in effectively marketing your services or products.

Whatever your communication need, whether it’s just to find an audience for your personal writing or to build a business, “Write a Blog People Will Read” looks like a real gem.

Check it out!

Disclaimer: Though Donna and I know each other, no money or other blandishment has changed hands. This is a real, true, sincere endorsement. 🙂

The Eyeglass Artist

Here is something extremely fun. I mean, from an entrepreneurial point of view. I was down at my fave eyeglass outfit — really, just dropped by to say hello to the gents, who are fairly charming — and found my attention diverted by the most amazing pair of shades…

DiamondShadesI think they are gorgeous beyond belief and covet the things, but I say to the proprietor, Tommy, “Gosh, those are too, too cool…but how can you see out of them?”

He explains that he’s set the rhinestones that adorn the lenses so that they’re out of the field of vision. I try them on, and darned if he isn’t right: when the shades are hanging off your nose, you’re not even aware of the decoration.

As the conversation devolves, it develops that Tommy has diverted a considerable artistic talent into designing fancy glasses based on the type of lenses that are fastened to the temple pieces by little screws through the lens itself. This, alas and expensively, happens to be the style I favor. How do I want these glasses? Let me count the dollars…

So now Tommy produces a few more of his small masterpieces. Some of these could only be made as non-prescription sunglasses that you’d wear with contacts (if your vision needed correction). Some could be done with Rx glasses. All of them are more fun than life.

Now, imagine yourself with your guitar and a mike and an awesome voice and an awesome song and ten thousand berserk fans screaming in front of you, and you’re wearing these…

RockStar

Tommy, ever modest, labels  this one “Image 4.” If I’d made it, I’d name it “Rock Star!” 🙂

What, rock is not your thing but “Ten Rounds of Jose Cuervo” is more your speed? How about a pair of cowboy boots to go with your stage presence?

boots

Brreee-hah!

This design is a little more demure — appropriate for street wear, once you’re off the stage and strolling around Rodeo Drive:

Quieter

You say you are a rock star and can afford a $600 pair of glasses for every holiday in the year? How’s about one for St. Patty’s day?

shamrocksAre those fun, or not?

So I say to Tommy, “You need to take these things up to Vegas and sell them there. People would fall all over themselves to have them!”

Alas, Tommy is a family man, and he’s not about to leave his wife and kiddies here and take off for Sin City. So we await his discovery by a famous rock star’s famous agent. If you know the person, pass this along.

Central Eyeworks
Tommy Libert and Ray Gonzales
14 East Camelback Road
Phoenix, Arizona

(Totally NOT a paid post!)

Stupid Retail Management: Why Amazon Is Taking Over the World

Yesterday I went into FIVE stores searching for a few small items. I found one, count it one, of the items I set out to buy. Scratch that: at one store I found exactly what I wanted, but I couldn’t get them to take my money. As I marched angrily out of the third store, I said to the clerk, “I’ll get it on Amazon.”

Not that I want to pay two bucks in shipping charges for a bundle of damn hairpins. But if I have to, I will.

At 20th Street and Camelback, the hub of Phoenix’s East Camelback commercial district, there’s a big old shopping center that has, to a degree, been gentrified. Several useful stores (one imagines…) are gathered there. So when you have a half-dozen stupid little errands, it’s convenient to brave the UNHOLY parking lot so as to hit three or for stores at once. Videlicet:

yuckPetsmart: I wanted a bottle of puppy-repellent whose brand name is “Bitter YUCK!” You can get Bitter Apple just about anywhere, but in my experience, it doesn’t do much to deter dogs from chewing…in fact, the Late Great German Shepherd Anna actually developed a taste for the stuff. “YUCK” is what it says it is: truly yucky, to humans as well as dogs. Spray it on something, and the parfum de revolting will not go away soon. Get it on your hands, and good luck washing it off. It is, in a word, great.

Oh: the plan, by the way, was to spray the lamp cord that Ruby likes to choff on with YUCK, then take some clear Scotch-type packing tape and stick the cord to the baseboard, tape it up the wall to the outlet, and tape it up the inside support of the little table where her favorite edible lamp resides. I figured the combination of Gag-a-Dawg stink and sticky tape would bring an end to Ruby’s as-yet-unsuccessful efforts to electrocute herself.

So, to Petsmart.

No. They do not carry “YUCK” anymore. The only choices were some wimpy “natural” bullshit stuff and Bitter Apple bullshit stuff. Faced with no choice, I came away with a bottle of Bitter Apple, a product that I did not want. At this point, I had yet to realize that almost everything I needed was going to have to be ordered from Amazon — if I’d known I was going to be racking up charges at Amazon, I wouldn’t have bought the effing Bitter Apple. In fact, I may take it back the next time I’m in that vicinity.

Next destination: Ulta, the mega beauty-supply store, open to the public. My hair is now long enough that I can wrap it up in a fine elegant bun on top of my head. First time I surfaced at the church in this “do,” I got a slew of compliments on how grand it looked. And now that the weather is warming, I’d like to get the fur collar off my neck.

Pinning such a bun up can be done with regular bobby pins, which I happen to have. But bobby pins are fingernail-breakers and tooth-chippers. I would like to have the type of pin that’s kind of U-shaped. They look like this:

hairpinsA humungous beauty supply store would seem to be the place to find such an object, wouldn’t you think?

Well. Yeah. But no. The only ones they have are black. My hair is bronzey-blondish-brown….about the color of those cheap brown pins you see above. Apparently Ulta thinks only Mexican and Black women grow their hair long enough to wear it up. Ay, caramba!

Moving on, at Michael’s I did find what I wanted, mostly: a small crochet hook, some pop-open knitting markers, and a (very good!) beginner’s how-to-knit book. They did not have a knitting needle gauge, which was annoying, but there’s no urgency to get that. So I load up on these and get in the line for the cash register.

This particular Michael’s is set up in the same annoying crowd-control way as a Fry’s Electronics, where they herd you into a long line and you wait for the next cashier who comes free. That, while the cattle-control mode is irritating, does speed things along. Or…it would, if they had more than one cashier.

The single woman they had at the cash register was one of those people who moves very, very, v-e-e-e-r-r-r-r-y-y-y-y-y slowly, as if she were swimming through molasses.

I mean, really. I know there are people who must have a physiological problem that prevents them from moving their arms and hands and legs at a normal rate of speed. And that’s OK. But why hire such a person as a check-out clerk??? Surely a big store like Michael’s must have some other job she could do well, be paid for, and not make the customers crazy. And is there some reason Michael’s can’t hire enough cashiers to put two on duty when things get busy?

A line of about ten people, four of whom were ahead of me, stretched back toward the store’s display shelves. More customers were joining the end of the line as the rest of us stood there. And stood. And stood. And stood. And stood….

It took this lady almost ten minutes to check out the woman at the head of the line. As one of the people in front of me stepped forward to take that customer’s place, I realized that even if Molasses-Woman could check out each person ahead of me at the rate of five minutes apiece, it would be close to twenty minutes before I would get to her register.

Screw it! I put the junk down on a display rack and walked out of the store, empty-handed and pissed as hell. And determined to order all those things on Amazon.

Next: Staples, thereinat to purchase a roll of clear packing tape, for the purpose of securing the lamp cord from roaming puppies. Miraculously, I find exactly what I want there and only have to waste about five minutes standing in line at that store’s cash register.

You’d think I’d be happy, no?

No.

Why? Because as I’m standing there waiting for the woman ahead of me to turn in about twenty empty ink cartridges to be refilled, I realize that if I’d known I was going to have to buy Bitter Apple instead of YUCK!, I could have gotten both items at a Target or at the huge Fry’s Supermarket that’s roughly on my route homeward from my Thursday morning business group meeting. If one of the stores did not carry the specialty item I wanted but instead offered me a product I could get almost anywhere, there really was no need for me to traipse to two places.

This insight makes me feel more bilious than I already feel, which is plenty dyspeptic.

Right across the way from the Staples in this mall is a small Pier One. I love Pier One — it’s always fun to go in there and look around.  Maybe a visit to this sweet little emporium would clear my head of ire. So I walked over there.

Holy shit.

They’ve rearranged the merchandise, so of course you can’t find anything that you might want. And somehow, though they seem to have gotten rid of anything you’d actually WANT to buy, they’ve jammed the store chuckablock full of junk. There is SO MUCH CRAP in there that you can hardly navigate the place. At one point I spot some wine glasses (I do need a couple of wine glasses), but one couple (one little couple!) is standing in front of some stoneware trying to decide whether to buy it, and just those two people block the aisle so I can NOT approach the glassware!

I notice they still have the placemats that match the chair cushions I made from some curtains I bought there. One of the cushions could stand to be refurbished; I wonder if they still carry the curtains.

Apparently, they don’t carry curtains at all.

I ask a clerk who’s trotting along an aisle if they’ve stopped carrying curtains. He ignores me! By now I’m really, REALLY pissed, so I say something sarcastic like “Well, thank you so much” and start to stalk out of the store. He notices, apologizes, and points out the new curtain display, directly all the way totally on the FAR side of the store from where they used to be. And no, they do not carry curtains in the desired fabric.

Also needed are a few seat cushions for my outdoor chairs.

Pier One has always been THE place to buy seat cushions and decorative pillows. So I make my way through the thirty-inch-wide aisles to the cushion display, which they’ve also moved. There I see that they’ve hugely cut their inventory. The vast array of colors and patterns: gone. They’ve only got two or three choices, nary a one of which is very attractive.

Figuring I’d better buy at least a couple before they’re all sold out, I try to pull one out to look at it. But the aisle is SO narrow I can’t even get the thing completely out of the cubby they’ve stuffed it into. But I do manage to pull it out far enough to realize it’s too large. I leave the store empty-handed and no less annoyed than I felt when I walked in there.

This means the only remaining place in town to buy the kind of chair cushions I favor is Cost Plus. I stopped shopping in Cost Plus/World Market when they started requiring customers to sign up for one of those DAMNED membership cards to get a fair price on the merchandise. At one point along the line, I decided that I am not going to be made to share private information and I am not going to be forced to lie, in writing, on application forms so that I can buy things at a fair price. If your store makes me do that, I do not shop at your store. Hence I do not shop at Cost Plus.

There’s one word for all this, and it’s Amazon. Unfortunately, Amazon is not a very adequate answer: it doesn’t carry neat things like Pier One did (but then, apparently Pier One won’t be carrying those things, either…). And it gouges you for shipping unless you pay some outrageous annual membership fee that includes services and products that you don’t especially want. However, despite those drawbacks, in balance Amazon comes out on top.

Amazon does carry most things anyone could possibly want, and even if you decline to purchase an Amazon Prime membership, the cost of shipping is less than the cost of time wasted traipsing from store to store, fighting for parking spaces, searching for the merchandise you want, and standing in check-out lines.

Amazon diminishes our lives in some ways — we can’t get everything we used to be able to find in brick-and-mortar stores, and it kills jobs  locally — but it does save time, hassle, and annoyance factor. And since most of us will take convenience over cost savings, stupid store management, and bad service, eventually Amazon will push all but the most distinctive and specialized of local merchants.

Knitting…Mme LaFarge Redux?

Is life a Monty Python show, a Kurt Vonnegut novel, or A Tale of Two Cities? One never knows around this place.

Verrrrryyy slowly, I’m learning to knit. The plan is to learn to knit TitBits, a particularly desirable type of fake boob invented by the Canadian crafter Beryl Tsang, who at one point posted her pattern online.

It’s a great deal harder than one would imagine, especially when the “one” concerned has butter-fingers and a brain that can NOT comprehend the connection between spatial reasoning (whatever TF that is) and the motion of the butter-fingers.

I put up my choir friend Pat, a canny Michigander who defines “self-sufficient” and who is an accomplished knitter, to teaching me how to do this.

As it develops, there are two basic stitches in all of knitting: something called a knit stitch and something called a purl stitch.  The knit stitch is pretty easy and it seems intuitively logical. I think (at least in my case) that’s because the knit thingie must be what my mother succeeded in teaching me when I was a kid, before I made my escape from THAT noise. As for the purl? HOLY ess-aitch-ai!!!!! The purl stitch is horrible dreadful and awful.

Relative to the knit stitch, purling is somehow backward but not backward. It’s extremely clumsy to do. The effect, when you try to learn purling, is like how it would feel if you tried to do something left-handed that you ALWAYS do right-handed. It’s completely confusing, completely clumsy, and frustrating all out of proportion.

By the end of the afternoon the other day, my friend Pat must have concluded that I’m a hopeless moron, because I could NOT for the life of me understand what she was doing, even though she demonstrated, over and over and over and over and over until she was ready to fall off the sofa, how to do this stupid purl thing. By the time she was dropping from exhaustion, I did understand what to do and I understood why to do it and I understood what the result is but I still COULD NOT MAKE MY HANDS DO IT!

The following day, I spent four and a half hours trying to make myself learn how to do this. By way of reinforcing what Pat valiantly tried to teach me, I studied not one, not two, not three, but FOUR different YouTube videos, trying to figure out how to purl.

Finally I gave up, unraveled the amazing mess, and returned all the knitting needles and other loot Pat had kindly donated to my cause. Convinced I was that I have some sort of learning disability that makes it impossible for me to learn to purl. Purling Disability. Dyspurlica. WhatEVER.

Well, of course as the dust settled I still had all this stuff I’d got at the nonprofit knitting store, including the double-ended needles Beryl specifies, the ones that you allow you to knit on one end and watch all your stitches fall off the other end…. Yeah. Those.

No returns at the nonprofit knitting store. This stuff I got is really pretty. I sure wish I could knit and purl.

So as I contemplate this state of affairs, it occurs to me that maybe if I could just find a DIAGRAM of the accursed purl stitch instead of having to watch people’s hands in motion, maybe my limited little brain could figure it out. So I abandon YouTube and Google “how to purl” in the wild.

And hot diggety! What should come up but…yes! A set of diagrams showing EACH STEP in purling. Insert needle backward…wind yarn over counter-clockwise…grab stitch…drop the remaining yarn…repeat until you’re ready to fall off the sofa.  And it worked.

So I cast on about 18 stitches and spent another four hours or so (and then some) working on a sort of “sampler” trying to practice these things. The result was pretty inexcusably bad. BUT…after about 18 inches of crafting this ridiculous thing (sometimes it had 22 stitches…sometimes it had 14 or 16 stitches, who on earth knows why but it seems to have something to do with incompetent purling), I cast it off the needle, figuring to preserve it for future comedians’ use.

Next day, though, I cast on 40 stitches and set out to knit what Pat calls “stockinette”: knit one row and purl one row. And by golly…it’s getting a LOT better. Still not what you’d call perfect, but the product is no longer hilariously laughable. It actually looks pretty much like stockinette!

And that seems to be what they’re making Knitted Knockers and TitBits with.

It’s still kind of hard — I ended up ruining the piece I was so proud of and having to start over not once, not twice, not thrice, but five times to get it right again —  but I think in another couple of weeks,  I will be able to do this.  And then, with any luck, I’ll be able to make fake boobs for all my boob-free pals, which is likely to be quite a few, since 1 in 8 American women, allegedly, is diagnosed with breast cancer or something like it…

Post of the Day

So, yes, the Post of the Day is over here. I converted this morning’s Scottsdale Business Association presentation to a blog post. Turned out better than I expected. Longer, too.

Hm. That squib elicited a like from this WordPress blogger, a fellow named Anthony Vicino who writes an engaging book review. If he can emit fiction as entertaining as his reviewing, it surely must be worth checking out his books.

Otherwise quiet on the home front. Spectacularly beautiful day (sorry, you Easterners). Nice doggy walk. No bills in the mail. No burglars in the living room. What more (or less) could anyone want?

The other day Anne remarked that it must be possible to save even MORE dollahs than planned by not visiting a grocery store every week. Ah, but no, argued I: lettuce and other fresh veggies don’t last more than a week in these parts: surely refraining from a grocery visit was IMpossible.

But nay: score 1 for Anne, minus 1 for Funny. I wuz wrong. This morning there was no real reason to visit a grocery on the way home from lovely uptown Scottsdale. I did make a brief run on the gourmet market, but for a non-grocery item. Anne could be right: with careful planning, it may be possible to evade even an ordinary grocery store for ten-day to two-week stretches. Hot diggety!

In other fine news: I just got excused from jury duty, on the Mayo’s say-so. Thank you very much, WonderSurgeon and staff! The alternative was a 90-day extension, which might have been OK, but in fact I have no idea whether I’ll be able to wear a shirt for the entire day by then or not. So that’s good. I guess.

Students are quiescent. So far no one has bellyached (much) about the quizzes I substituted for the reading reviews. Very nice…and it sets me up to have to read a whole lot less drivel.

Meanwhile, a small mystery: in one section only a couple of classmates (of 22) elected to turn in the extra-credit rewrite of the first District-required essay. These things represent 50 extra points — 50% of the value of one of the required essays, a free give-away. Most of the other section returned edited versions of one variety or another. But this bunch: ?????  I have no idea why they didn’t take advantage of such an easy opportunity to rack up free points.

Oh well. That much less to have to read.

And it frees up this evening to work on drafting the Boob Book!

 Dolly: Funny
Talent Scout Dude: Future employer
Auditioners: Freshman comp students

😆

Can Savings Replace Pensions?

Personally, I kind of doubt it. My net worth is pushing a million bucks again, now that the market has revived. And nobody, my canny investment manager included, seriously believes my savings will last until the end of my life. The horror of it is, the fact that my house is paid off and I have many hundreds of thousands of dollars in the stock market lifts me into the upper reaches of America’s financial strata. Eduardo Porter reports, in today’s New York Times, that the average American who’s looking at retirement within the decade has a grandiose $104,000 in retirement savings.

Lovely. That’ll keep you going for about four years, if no major expenses hit.

Porter points out that one reason for this unsurprising state of affairs is that, as he puts it, “Wall Street is bleeding savers dry.”

While that may be hyperbolic, his point is that the fees and blatant conflicts of interest that are part of large management firms’ standard business model drain workers’ savings at an alarming rate. Researchers at Harvard, MIT, the University of Hamburg, the University of Toronto, the University of Virginia, and the University of Pennsylvania have found that investment advisers routinely direct clients’ money to funds that share upfront fees with them, and that returns on these funds are weak compared with alternatives. Kickbacks are rife — some advisers have been paid $6,000 to $9,000 to get clients to roll over savings from 401(k) plans to IRAs.

So. Caveat emptor. Or you’re likely to find yourself with an empty bank account come retirement time.

For the time being, Porter concurs with Vanguard founder John C. Bogle in urging investors to seek out low-fee passively managed funds. As an example, Bogle posits a 30-year-old worker earning $30,000 a year, receiving an annual raise of 3 percent. If she invested 10% of her wages in a passive index fund, at age 70 she would have $977,000 in savings. If she put her money in a typical actively managed fund, though, she would end up with just $561,000.

Vanguard and Fidelity are funds with relatively low management fees. Be sure you find out the costs of the funds that appear in your 401(k), and pick the ones with the least rapacious practices.