Coffee heat rising

Of Books, Business, and Dishwashers

So here at the Funny Farm, the proprietor continues to put in 12- to 14-hour days. Got a meeting in another two hours, which means no time to write this post AND get any significant other work done. WTF…I’m writing. Dammit, I get a chance to have a cup of coffee and rest for a few minutes.

Yesterday FaM subscribers received an email warning…uhm, advising you all that I soon will be emanating a kind of business newsletter from the Camptown Ladies site, holding forth more about the adventure of starting a new publishing enterprise than about the Racy Books themselves.

A rose, a candle, and an extraordinary man... Or is he a man?
A rose, a candle, and an extraordinary man… Or is he a man?

Speaking of the which, I see I’ve failed to mention our latest shenanigan, The Ouija Lover. Actually, this randy little number is one of my favorite books. The characters come to life quickly and are pretty entertaining — they get more so in the second book of the series, The Taming of Bonnie. The conceit — the “concept” in Hollywoodese — is really bizarre. So that went online yesterday, available for your browsing pleasure at this very moment.

The Ouija Lover is one of several spooky-themed stories that we’re publishing in honor of Halloween and La Dia de los Muertos. Only one of them, Kelpie (scheduled for publication next week), is really very dark.

Interestingly, most of the Camptown Races stories are fairly light and upbeat. That, apparently, is the overall mood of my writers. The occasional heavy or dark piece is an intriguing exception. I think that’s because these stories are very fun to write and (we hope) fun to read. We’re all getting a hoot out of creating racy stories!

Meanwhile, life goes on. In altogether different realms … I wish to sic one of our fictional spooks on the dunderheads who came up with “high-efficiency” home appliances. There’s another bizarre conceit: the idea that a piece of equipment that takes twice as long to do the job and does it badly (so the job often has to be done over again) magically saves electricity and water. Where do people dream these ideas up?

The present target of my ire is (again) the expensive Bosch dishwasher that I installed to replace the deceased (allegedly less marvelously “efficient”) model. This is the one that won’t get your dishes clean unless you run it on the “Sanitize” cycle, thereby engaging an internal heater that boosts the water’s heat enough to wash off the dirt without benefit of functional detergent. The cycle that takes two hours and forty-one minutes of electric power to wash a load of dishes that would take you about 15 minutes and no electric power (assuming you have a gas water heater) to wash by hand.

Now, I happen to own a set of Christofle silverware that the ex- and I bought back when we were flush and dumb. After we split, I took the silver with me. And I thought at the time, I am gonna use this silver and not save it for a special occasion, BECAUSE special occasions never come and I love this stuff.

So for the past 18 or 20 years, I’ve used the Christofle every day, with every meal. Early on, I found a set of stainless that knocks off Christofle’s design (no longer available: patent infringement?), which I use for cooking. And early on, I learned that if you keep the stainless separate from the silver, you can run the silverware through the dishwasher with no harm.

Well. So it went until I acquired the current “efficient” Bosch. After I figured out that the only way to get the contraption to work was to run it on the sani-cycle every time, I found that suddenly the silver was tarnishing and needed to be repolished every time I turned around. (Normally I’d polish the silver maybe once every six months or a year — if you’re using it all the time, it doesn’t tarnish unless you leave it sitting in lemon juice or some such.)

WTF? Why was I suddenly having to polish the silver every two weeks?

Finally I figured out that it must have something to do with the heat in the washer’s sanitize cycle. If you want the dishes clean, you can’t put the silverware in there.

And that means that if I want to use my silver, I have to wash every piece by hand after every meal!!!!

Thank you, dear environmentally correct hucksters, for taking us back to the 1950s in one more aspect of our lives.

Now, in general I’m none too fond of housework. But of all the housework chores, I hate washing dishes by hand with the deepest passion. It’s one thing to have to wash the laundry by hand once every week or two. But another thing altogether to have to wash eating utensils by hand two or three times a day.

It’s such a nuisance, in fact, that I’m thinking about packing up the silver, hiding it from the burglars somewhere or giving it to my son, and just going over to Pottery Barn or Crate & Barrel and buying a set of decent stainless.

The Christofle knock-off stainless is cheap and light-weight. The real stuff, the silver, has a nice heft to it, which adds to the pleasure of a nice meal. A better set of stainless would have that quality, and it also would go in the dishwasher. Voilà: one annoyance gone. Sort of.

Crate & Barrel has some very attractive 18/10 designs. They’re not cheap, but they’re not horribly expensive. I just resent having to put away something I’ve made part of my daily life and that I enjoy using. Nor do I want to spend money on something like this because of some stupid “improvement” that’s utterly unnecessary, ineffective, and unfair.

Pisseth me off.

Digital Aversion

They say you should start your work day with the chore you like least. Then you have the worst done and the rest of the day is, as it were, smooth sailing. Thus if you’re in sales, you should start with cold calls. If you’re a lawn man, maybe you should pull out weeds by their roots first thing in the morning.

By that theory, I should be over at Amazon right now, X-ing out my existence as the author of six books and creating a new existence as Roberta Stuart, pornographer par excellence. This is how I should start my day: get the most obnoxious, difficult, hair-tearing, time-sucking job out of the way first.

But as you can see…I’m not there. I’m here. Doing this.

It just makes me cringe.

What an ineffable waste of time. Amazon has decreed that you can’t have more than three pseudonyms, and it has further decreed that any variant of your name is NOT your name but is a “pseuodnym.” (I have three, because my dear parents gifted me with an unpronounceable, weird, and insufferably snooty first name.) So in order to build an “Author Page” to peddle my little company’s Racy Books, I have to sign out as myself and sign in with a new email and create a new persona. Then I have to persuade Amazon that the new persona is me. Then I have to jump through hoop after hoop after hoop, presumably, to get revenues for Camptown Races books directed to the corporate bank account. It is going to be a freaking nightmare and I don’t wanna do it!

I don’t want to do it, because it soaks up time. Needlessly. And time is my only asset with any value!

The only element of my life that’s worth anything is my time. And as the seconds and the minutes pass, I have less and less of it. Every time the sun rises, every time the sun sets, I have less time in my spiritual bank account.

The older you get, the more conscious you grow of that particular little reality.

Hence: digital aversion. NOTHING consumes time more voraciously than these wondrous computer devices, programs, and platforms we all have to deal with, day in and day-a-wasting out.

Every day I have to learn some new program, jump through some new digital hoop, contend with some new hassle. Every hour is at least partly consumed  by watching a computer grind away and grind away and grind away. Some part of every day is absorbed by getting around yet another error message, yet another digital roadblock.

As we speak, I’m hassling with WordPress because it’s decided to hang over the upload of a freaking THUMBNAIL, goddamnit, needed to update the Camptown Races Press site. It’s not like this was a gigantic TIFF here. No. This is a tiny little JPEG. Now I’ve had to crash out of the program, my coffee has gone cold while I’ve wrestled with that sh!t, the page is not updated and for all I know may never BE updated and for the life of me I can NOT figure out how to make   control the amount of air between those damn thumbnail images.

I personally have come to hate it.

Yeah, digital technology has done wondrous things for our ability to communicate and to cope with vast quantities of (largely irrelevant) information. But folks…

Life was better without it.

Speaking of Roberta, that wily and prolific author has emitted another new book:

Veronica & KJ 2Girlfriends LORES

And she would be forever in your debt if you would grab it from Amazon and post a fine review of the thing.

INSIGHT: Marketing

Suspicions confirmed: Twitter and Facebook are time-sucking wastes of your marketing energy.

Here’s a fellow that I stumbled upon at (where else?) Twitter: a gent named Derek Haines, who not only mounts endless social media and other types of campaigns to market his bookoids, but who largely advises against the same.

To stuff his message into a nutshell, he says that the sole purpose of Twitter, Facebook, Google+, and waypoints is to drive readers to your blogs.

Flogging your books on Twitter, as so many people do, may or may not be a waste of time (his opinion is mixed; I’d suggest it is a waste of time, but only from a subjective viewpoint: my brain filters out anything that looks like an ad). Post your content and your message not on Twitter but on your blogsite. Then at the bleatfests, post cogent “hooks” of reasonably entertaining or useful messages with links to your site.

Furthermore, Haines suggests that Google+ is far more effective than Twitter as a way to build visibility, because Google puts (correctly designed) Google+ bleats in its search rankings. Apparently it does not do that with all the other social bleating.

That notwithstanding, says he, what you need is not brain-banging time-sucking social media campaigns. What you need is a decent mailing list.

Dayum!

Do you have a clue to how much time this will save? I have been wasting SO goddamn much time on Twitter! Ugh, ugh, and ugh!

And you know, down at the Small Business Administration, one of the mentor/instructors remarked that for any given small business owner, an hour of one’s time is worth (hang onto your hats, folks), TWO HUNDRED AND SEVENTY-FIVE DOLLARS.

In that scenario, I’ve probably lost $78,000± over the past few weeks, diddled away on trying to make an impression in the bleatfest of social media.

So, here’s what I think to be the case, when it comes to marketing b2c: business to customer:

  1. Get on Google+
  2. Maintain a Twitter presence, if you must
  3. Build one or two excellent blogs, in which you  post content that someone, somewhere wants to read.
  4. Advertise the product on those blogs as an apparent afterthought (heh!)
  5. Use Google+ and Twitter to direct people to your blogsites.
  6. Once they’re at the site, provide them with useful information or entertainment.
  7. Have ads for the product available at the website
  8. Provide mailing list sign-ups for readers, and send worthwhile content to those who agree to subscribe.
  9. If what you’re selling b2c is books, build a platform at Amazon Author and Goodreads…and what? Yes: use them to direct people to your blogsites.

Duh!

This is SO much less work, SO much less tedium, and SO much easier than dorking with Twitter and FB four or five or six times a day…it defies belief.

It is after 10 p.m. I have devoted the requisite 3 hours to marketing, 3 hours to editing, 3 hours to writing, and then some, then some, and then some. And so, my friends, to bed. Watch this site for more and better content!

Overworked and Underpaid…

😀 As usual!

Don’t forget, if you’d like to get me paid, that the FIRST THREE FIRE-RIDER BOOKS ARE ON SALE: just 99 cents!!

That would be A Gift for the Kubna, The Spoils of War, and The Journey Begins. So buy them — reviews are good already, and so there’s a mighty good chance you’ll enjoy them.

A-n-n-d… Over at Camptown Races Press, we’re giving away a free advance copy of Janet and the Djinn to anyone who signs up for our newsletter. It’s a whimsical story of a sad lady whose Craig’s List adventure plays right into October’s spooky Halloween mood. Very fun. If you like your erotic romance spiced with magical realism, you’ll love this story!

Time to get up and start working right now. If you wonder what’s been up the past couple of days, check out The Writing Life at Writers Plain & Simple. Whew!

 

It’s HERE!

Hot diggety, folks. Camptown Races’ VERY FIRST Racy Book for Racy Readers is live and online at Amazon!! WooHOO! And how silly and fun can you get?

Really, I’m pretty proud of this little gem. The story is entertaining and promises to develop into something much more entertaining as the series progresses (we have a murder…accident?…in the Bobbi’s future), the writing is better than most of my efforts (IMHO), and the characters are a hoot.

Full-size BB1 jpeg

Oh! What a hunk, eh?

One of the most prominent publishing experts in the industry looked at that image and remarked, “Excellent cover, by the way. Even if most bikers have beer bellies and b.o. It’s fantasy, right!”

LOL!

So how does the Bobbi thing go?  After her car and her cell phone die in 115-degree heat, Professor Bobbi Stuart is rescued by an alarming man. Things heat up from there…

So…if you don’t mind reading erotica for the sheer joy of erotica, you really must buy this book.

 

 

Today’s the Day!

TODAY our first Racy Book for Racy Readers gets “published” at Amazon. It probably won’t be available until later in the day or tomorrow. Will let you know with a link when it’s online.

We now have four, possibly five writers working for Camptown Races Press. We have enough copy to post eight books (possibly nine) this month and that many again next month. And we’ll be working toward meeting our goal of ten a month between now and next March, when we either start to make a profit or go broke.

😀

I just picked up three editorial projects that will stave off brokitude another month or so, plus enough money came in from the blog to cover the corporation’s September bills.

We shall soon see, then, if it’s true that erotica sells, and sells in enough quantity to support its scribblers.

Yesterday I met with a social media specialist. She likes The Girls’ Twitter page (@RacyLadies) but wasn’t so crazy about their blogsite, which we had to admit was pretty lame. (That would be why we were meeting with a social media specialist!) She had a few great suggestions, most of which will have to be implemented by our web guru, Grayson. In the interim — until he can get around to making some of her ideas happen — I adjusted the banner to echo the elements she liked on the Twitter presence. Just those small changes make a difference. But I hope Grayson will be able to improve it significantly, given the advice we received yesterday.

Funny about Money has been neglected — as has most of the rest of my life — while I struggle with the enormous workload. Starting a business is a project that sucks all the time out of a room. Incredible!

I’ve decided to break the day into four three-hour chunks: three hours on editing, three hours on social media marketing, three hours on preparing copy for press, three hours on everything else. We’ll see if that works better than the usual listing.

Lists, as usual, work for me. But there’s so damn MUCH to have to get done every day that I still find myself feeling pretty frantic. You know…that “life is totally out of control” feeling?

Ugh, I hate that sensation!

Anyway, I haven’t forgotten about Funny’s readers!

And for your delectation: it’s still not too late to get an advance copy of Billy and the Biker, since it will be half a day or more before the book goes live at Amazon. Come on over to The Ladies’ website, sign up for their newsletter, and we’ll send you a copy in .mobi and PDF forms! The link to sign up is at the VERY tip-top of the page — a little hard to see just now. That’s one of the things we have to fix. But if you can’t find it, just leave a comment to that post, and we’ll sign you up and send you a copy.