Suspicions confirmed: Twitter and Facebook are time-sucking wastes of your marketing energy.
Here’s a fellow that I stumbled upon at (where else?) Twitter: a gent named Derek Haines, who not only mounts endless social media and other types of campaigns to market his bookoids, but who largely advises against the same.
To stuff his message into a nutshell, he says that the sole purpose of Twitter, Facebook, Google+, and waypoints is to drive readers to your blogs.
Flogging your books on Twitter, as so many people do, may or may not be a waste of time (his opinion is mixed; I’d suggest it is a waste of time, but only from a subjective viewpoint: my brain filters out anything that looks like an ad). Post your content and your message not on Twitter but on your blogsite. Then at the bleatfests, post cogent “hooks” of reasonably entertaining or useful messages with links to your site.
Furthermore, Haines suggests that Google+ is far more effective than Twitter as a way to build visibility, because Google puts (correctly designed) Google+ bleats in its search rankings. Apparently it does not do that with all the other social bleating.
That notwithstanding, says he, what you need is not brain-banging time-sucking social media campaigns. What you need is a decent mailing list.
Dayum!
Do you have a clue to how much time this will save? I have been wasting SO goddamn much time on Twitter! Ugh, ugh, and ugh!
And you know, down at the Small Business Administration, one of the mentor/instructors remarked that for any given small business owner, an hour of one’s time is worth (hang onto your hats, folks), TWO HUNDRED AND SEVENTY-FIVE DOLLARS.
In that scenario, I’ve probably lost $78,000± over the past few weeks, diddled away on trying to make an impression in the bleatfest of social media.
So, here’s what I think to be the case, when it comes to marketing b2c: business to customer:
Get on Google+
Maintain a Twitter presence, if you must
Build one or two excellent blogs, in which you post content that someone, somewhere wants to read.
Advertise the product on those blogs as an apparent afterthought (heh!)
Use Google+ and Twitter to direct people to your blogsites.
Once they’re at the site, provide them with useful information or entertainment.
Have ads for the product available at the website
Provide mailing list sign-ups for readers, and send worthwhile content to those who agree to subscribe.
If what you’re selling b2c is books, build a platform at Amazon Author and Goodreads…and what? Yes: use them to direct people to your blogsites.
Duh!
This is SO much less work, SO much less tedium, and SO much easier than dorking with Twitter and FB four or five or six times a day…it defies belief.
It is after 10 p.m. I have devoted the requisite 3 hours to marketing, 3 hours to editing, 3 hours to writing, and then some, then some, and then some. And so, my friends, to bed. Watch this site for more and better content!
October is…what? a day and a half away and lovely uptown Phoenix is still enjoying triple-digit temps. That’s OK, though: it means the pool is still warm enough to swim in.
And still growing its favorite crop: algae. 😀
This is the time of year when I like to get out and do some gardening. Fall is Arizona’s springtime. But I’ve been too busy to mess with it, plus by the time my act is together in the morning, it’s too hot out here to accomplish much without risking a heat stroke. I did finally get around to extirpating the garden in front the one I tried to carve out of the desert landscaping. That came under the heading of “ridiculous mistake.” Or possibly you could file it under “forlorn hopes.” Nothing would grow there in spite of irrigation nozzles right on the plants. So it looks a little better out there.
I dragged off pots whose plants had died. I’d like to use them for some mâche and some red chard and another rosemary plant (the old one died of old age or hyperthermia over the summer). But again: too lazy, too preoccupied to function.
And in the preoccupation department: October is THE MONTH! Starting next week, we launch our new enterprise, Camptown Races Press, with a flourish. I’ve posted an announcement — rather too unprepossessing, IMHO — on the Press’s homepage and today must get the Ladies to chattering about it. Speaking of the whom, they’re up to 381 Twitter followers this morning.
My goal was 400 by the end of the weekend, but again…too preoccupied to fiddle with that.
I now have all but two of October’s eight completed books ready to snare ISBNs and post on Amazon. Most of the cover images are done.
We’re told that you should hire someone to do your cover images because, unless have an MFA in graphic design or some such, you’re such an amateur that your covers will look horrible.
I’m not so sure about that. Out there, you’ll hear quiet murmurs to the contrary: just yesterday I read a site where a micropublisher remarked that no credible research has been done to prove that assertion. And elsewhere, I’ve read that where p0rn is concerned, the cover is not what readers are after. One p0rn0grapher remarked that it scarcely matters what you put on the cover, and another observed that these things market themselves.
Heh. Well, we shall see.
I’ve learned that you can use PowerPoint to generate hi-res TIFFs and JPEGS, which work handsomely for Amazon’s purposes. There’s a trick to it: Save as .pptx; save as .pdf at 300 dps; convert to .tif; crop and size; save back down to .tif at 300 dps; convert to .jpg. The result is a high-resolution image in any size you please.
And you know, I’ve worked with print magazine production for a lot of years. True, I was on the editorial side, but we worked closely with the art department. As a result, I do know something about cover composition and cover lines. Let’s see if we can get WordPress to upload the latest draft effort… It still needs some work, especially with the fonts, but it’s getting there. You’ll have to click on the image to see its full glory:
Even at this stage, I don’t think it looks even half terrible. Does it layer images? No. But I have learned how to layer images and text in PowerPoint. And how to adjust levels of transparency (the lines around the font above are at about 52% transparency). It’s actually quite easy. As a matter of fact, yesterday I came up with this, by layering images:
Heeee! Have you ever seen anything so strange in your life? The male character — who’s a genie come to answer the female protagonist’s unspoken prayers — is described as having a tattoo of an Aladdin’s lamp on his spectacular bicep.
Lo! What should I find but the very lamp itself, and smokin’ (a lot like our guy…). With a little fiddling around, we have the author’s name seeming to smoke up out of the Aladdin’s lamp.
Yes. Your Wish Is Granted!
Speaking of the which, I must fly. In an hour I have a teleconference with a book marketing agent. Then a mountain more work to do (including perfecting the Cabin Fever cover). Then Quickbooks to…uhm, quicken.
Tomorrow: another SBA seminar: Social media shortcuts.
Wednesday: an interview with a potential new editing client who may also be interested in writing for us. One more writer will do the trick, if I can find someone who can churn this stuff out the way some of the present team can do. Job description:Sense of humor required. 😀
Thursday I’m meeting with a social media expert who’s already taught me a lot of stuff (if only I could figure out how to find time to do the things she recommends).
Amazon has nothing on The Copyeditor’s Desk and its doughty imprints, Plain & Simple Press and (yes!) Camptown Ladies Press. Outa my way, Bezos: it’s slash and dash for the likes of you!
Yup. We started at five o’clock this morning and worked all the way through, with time off to multi-task while grilling a slab of tuna and slicing a tomato to go with it, to 9:30 p.m. That would be about 16 hours, give or take a few minutes. I did pause long enough to brush my teeth and wash my face. And I went out to lunch with Wonder-Accountant.
But as we and the IRS know, lunch with an accountant is a working lunch. 😉
Today’s marathon work frenzy is, to put it mildly, ALL MY FAULT.
I screwed up fairly massively a few weeks ago, as the MacBook was threatening, with all its siliconish little heart, to go down with a resounding crash. Seeing the beloved computer falter, I dumped data on every drive and pseudo-drive that would take it, trying to save the 87 gerjillion files I typically have open at any given moment.
(You wonder why my computers are given to crashing?)
Saved the data but scattered it all over creation.
Some files came to rest on DropBox; clones or later versions of those files settled like dust on the hard drive. The result was I found myself migrating back and forth between DropBox and the hard drive, and never really knowing (or remembering) where File A or File B should be stored.
The result? A fulminating mess.
Today I set out to clean it up. This, as you might imagine, was a task easier said than done. Shortly after setting out on said adventure, I sensed that the easiest strategy would be to create a new folder on the hard drive (titled, sapiently enough, “Clean Up the Mess”) in which I could store the latest, cleanest versions of the many mutant files I’ve been working on.
Yesterday I’d cleaned up DropBox…and felt pretty good about that.
Today I had to find, identify, and organize all the things I’d cleaned up from DropBox…not so good.
It literally did take the better part of about 15 hours. I’ve managed to get exactly zero productive work done.
However, the computer files and organization are looking a lot better.
I’d gotten into the habit of using DropBox as a hard-drive-away-from-home: a convenient way to share files between my own computers as well as among clients and contractors. This, I think, is not good, unless you’re willing to pay DropBox for the space to make that privilege work. Which, as you might guess, I am not.
So now I’ve got things set up so that the bulk of my work (and only my work) occurs on my computer’s hard drive, and DropBox is reserved for data that needs to be shared with others. That will clean a LOT of space-eating redundant data off DB. (A fair amount of it went into the Mac’s “Trash” folder…) Once very couple of days, I’ll back up a) Dropbox and b) Documents to flash drives.
Anything that goes on the iMac is backed up to Time Machine. But alas, the far more convenient and comfortable to use MacBook speaks not to H.G. Wells nor to his time machines. So the only way to keep data on its hard disk moderately safe is to back up early and often.
So, another day went by without my getting any writing done. It’s now almost 10 p.m. I’ve scarfed down my daily medicinal bourbon and water, and now I must crawl into the sack. And so, adieu and away!
This morning the beloved swimming pool finally got a good cleaning and backwash. The yard is a disaster area: things dying, things falling apart, trash piling up, algae decorating the pool walls. Between a searing hot and dry summer and a full year of Adventures in Medical Science — surgeries on average of once every two months — I’ve neglected the house and the yard shamefully.
Gerardo has kept the worst of it at bay, but he only comes around once a month. And he knows exactly nothing about swimming pool care. On the few occasions that I’ve drafted him to help with the heavy pool work, I’ve had to teach him step-by-step what to do. He looked flamboozled by the whole affair!
And he doesn’t do tree work.
The lime tree, silently running amok unnoticed by the ailing human, has grown up against an eave and is resting its limbs on the roof.
Luis, a lovely gentleman and true artist with trees whom I ran into by serendipity while walking the hounds, is coming by this afternoon to deal with that quiet disaster, and also with the Meyer lemon that’s trying to take over Philadelphia.
The heat has been so unremitting and so extreme, even plants that don’t ordinarily mind an Arizona summer are dying. The bougainvillea on the wast side are struggling, even though they’re sheltered to some degree by the gigantic paloverde. A good half of the potted plants died, in spite of daily watering.
The other day I decided I’d better get off my duff. I’ve carted away a lot of the dead potted plants — more remain to be attended to…later!
Meanwhile, how d’you like this?
Unlike the two orange trees, the lime tree has never had a berm around its base. That’s because the flagstone walkway there was in the way. And really, letting the irrigation pool up into a puddle against the tree’s trunk is not very good for citrus.
It doesn’t seem to have harmed any of the other trees, though.
Without a berm, the irrigation water has flowed down a slight grade from the tree to the northwest corner of the house, where it merrily soaks into the soil around the foundation.
This is singularly bad for a house’s foundation — certainly around here, where much of the soil consists of caliche, which expands like a sponge when it gets wet.
It’s bothered me for years, and in fact has caused some damage to the wall in that corner — inside, around the fireplace’s big wall-length hearth, cracks now need to be repaired and disguised with paint.
So the other day I finally bestirred myself to build a little earth dam across the flood plain. Didn’t run it all the way around the tree, first because I don’t have that much energy (the tree is so overgrown I can’t stand up under there and so have to hunker down and crawl around), partly because a berm that circumnavigates the tree would block passage from the west to the north side of the house and would certainly preclude rolling a wheelbarrow back and forth.
Anyway, the above is the result: you can see that it works (!!) to kep the water away from the house.
This afternoon, I hope, Luis will trim the tree back enough that humans can walk back and forth. For which, I expect, Gerardo will be grateful.
The beautiful and much beloved climbing roses on the back number among this summer’s casualties. I don’t know if they’re dying or just suffering. Quite a few canes are dead, and the little foliage that remains is sickly and burnt-looking.
Roses will suffer in the summer here. These two usually do OK because they’re shaded by the paloverde and the weeping acacia. But…climbing roses don’t live forever. I suppose they could be nearing the end of their lifespan. Some tea roses last only about 10 years, although they say species of climbers can live for 50 years.
The horrid paloverde beetles came back, despite my mistaken belief that the beneficial nematodes had done them in. They emerged late and they emerged with a vengeance. Those things eat rose and citrus roots, too, so it’s also possible that the damned grubs are simply eating the roses out from their base.
As the weather has cooled a little, though (it’s 9:40 a.m. and I’m still on the deck! and the AC hasn’t come on!!!), a few tiny springs of new growth have appeared. That’s hopeful. I guess.
So I dosed them both with Meyer’s rose care, a systemic insecticide and mildew protection. If the problem is the accursed borers, maybe that stuff will at least upset their buggy little stomachs. If it’s some kind of disease, sometimes Meyer’s will beat it back. And if it’s neglect (as seems most likely), fertilizing and deep watering the things should perk them up.
Speaking of bugs, the place is freaking overrun with ants! This ant city, which apparently has been a-building under an orange tree all summer, unnoticed, is among the largest anthills I’ve ever seen.
It goes on and on. That white thing in the middle is one of Ruby’s toys, which she evidently dropped there and dares not try to rescue. As soon as the little ladies feel your footsteps on the ground, they come swarming out in a collective fury.
They’re near the back gate, so every time I take the trash out, I get all bit up.
I laid down three different varieties of ant bait (ants will favor one type or another, depending on what the hive’s nutritional needs are at any given time), but so far they don’t seem very interested.
Next strategy: put up the bird feeder and call in a few species that eat ants. Fortunately, we have quite a few of those. If you bring them into your yard, they’ll eventually help to bring an ant problem under control.
Choir season begins this evening, lhudly sing huzzah! I for one will surely welcome something to take my mind off the endlessly time-sucking, often frustrating bidness enterprise.
I think, too, I should plan to do a little gardening or some such every morning (at least until it gets too cold). The daily mile-long doggy walk is really not enough exercise, and it doesn’t do much to relieve stress and frustration. Just the little bit of yard-puttering over the past few days has helped to reduce the general crankiness.
Speaking of frustrating time-sucks, yesterday I was HORRIFIED to discover that all of those images I purchased for the Fire-Rider covers were not cover images. In fact, following Ken’s instructions, Gary had tricked them all out as thumbnails.
I’d thought they were cover images and that Amazon’s software was reducing them to create its thumbnails.
Oh, no. Other way around: It’s been stretching them to build covers.
Probably very, very pixelated covers. But I don’t know. The Kindle I have is an antiquated piece of junk that shows only black & white. I’m viewing Amazon’s e-books on my iPad. Normally when I buy an e-book, it appears on both the ugly Kindle and the iPad. But this one, goddamn it, does NOT. I can only see it on the Kindle. No idea why.
The image actually looks OK on the Kindle, in b/w. It’s not especially pixelated. I’m told the newest HD versions, whatever they’re called, do require higher resolution images, and so I’m told I need to get Gary to create ALL NEW IMAGES (just imagine what that’s going to cost!!!!!!!) and re-upload the fuckers to Amazon.
If I can figure out how, which so far I have not succeeded at doing.
Twelve of the damn things have been posted at Amazon! I was supposed to have posted another yesterday. So now we’re waiting on Gary’s images for those to go up.
Posting books on Kindle is a time-consuming process. Nothing as tedious as registering an ISBN, but still: time-suck.
Meanwhile, in order to publish Fire-Rider series to Smashwords, I have to register ALL NEW ISBNs for the entire 18-volume series. Yes. For every new format, you have to get a different ISBN. Smashwords does not do .mobi — everything you post there has to be in ePub, or else you have to go through the tortures of the damned trying to run your .doc file through what they cutely call their “meat-grinder.”
Ken (Your eBook Builder) is going to convert them all to ePub and post to SW. But to do that, he’ll need EIGHTEEN new ISBNs. That represents hours of filling out page after page after page of ditzy, tedious forms. Last night I sat in front of Netflix and watched an episode of Bones and two or three of Law & Order: SVU to create some distracting noise while trudging through this chore. By the time I could no longer hold my head up, a total of nine new ISBNs were registered. I’d started, though, with three: so that’s how long it takes to register just six of the damn things.
Today I’m going to launch the CONTEST to name the Camptown Ladies.
Our Aunt Tilly
Aunt Tilly feels the girls should have a nom de guerre…she’s not real thrilled about any association with the House that might develop. And she has nixed their plan to call themselves “Madison” and “Ashley.” She is, after all, a businesswoman, and she does not approve of Ashley Madison’s business model. “Indiscreet,” “ridiculous,” and “laughable” are some of the kinder critiques she’s shared. “The Internet!” she snorts. “If you’re going to have a fling,” says she, “for heaven’s sake go to a reputable house. If you want the world to know what you’re up to, we’ll be happy to give you a megaphone, show you to the roof, and let you shout your conquests to the world.”
So, how are we doing in the publishing enterprise department?
Yesterday I applied a little English-major math to a moment of taking stock.
The goal is to have an inventory of 100 short works online by the end of March. The 18 Fire-Rider serials count toward that total, as will any boxed sets the several contract authors and I can create for the series we dream up.
We can do that. Given what we have in hand now, reaching our goal will require us to publish 9 items a month. That’s two creative items per month, per worker.
Assuming The Copyeditor’s Desk retains its bread-and-butter client (never a safe assumption…but then, what is?), and assuming none of our efforts ever turns a dime, at the end of six months — on March 31 — we will almost break even: we’ll be $86 in the hole.
Here’s how this looks in Excel:
Yes. That’s right. I am trying to capitalize a business on $7500. That would be the very definition of “a long shot.”
However. I think it ‘s unlikely that our publications will earn nothing, zero point zero-zero dollars. For hevvinsake, Slave Labor turns a couple of bucks every month…and who in their right mind would want to read that thing?
So, if an obscure book on a subject no one cares about (if anyone cared, we wouldn’t have adjuncts) can sell a few copies with almost no active marketing, a passel of rollicking sexy tales should find their readers, sooner or later. The bet on the come (heh) (sorry) (writing this stuff is not good for you…) ( 🙄 ) is that at least some of our bookoids will find them sooner, not later.
So, I believe we have a good shot of at least breaking even, with a decent probability of staying afloat for an additional six months, after which the vessel will either unfurl its sails and take off across the bounding main or…sink.
The gigantic albatross in that metaphor is the sheer quantity of time-consuming work involved in supervising writers, formatting documents, dealing with various bureaucratic requirements, keeping the books, publishing the stuff, and trying to market it. The time suck leaves just about zero space for writing.
Today, for example, Saturday: For the first time in weeks, I took off exactly one-half day to junket around town with a friend.
Shouldn’t have done that. Because…today I need to post another Fire-Rider episode, post widgets at three websites (to build ONE widget takes exactly 12 ditzy steps), post notices on the few social media I have going, figure out how to build an author’s page on Goodreads, figure out first whether I have more than one “author’s page” so as to create sites for our pseudonymous authors…but first figure out why this computer is entering the characters ...is while my fingers are burning through …uter, a process that undoubtedly will entail closing out of everything, shutting down, and rebooting…a distracting process that will interfere with deciding whether to hire a subcontractor to format copy for Smashwords (which entails deciding whether to go with Smashwords at all, not a slam-dunk by any means) or whether to find someone who would format the MSS only for Nook and then go out and find such a person, first figuring out how to assess applicants’ alleged skills and also while I’m at it writing a contract for such persons, then try to figure out how to do a Facebook page that will preclude FB from blitzing my churchly friends with announcements for salacious novelettes and also try to figure out how to block FB from learning very much about me and my business since it’s none of FB’s damn business and while I’m at it do a little research on the cost/benefit ratio and efficacy of FB ads and…can you count up the number of hours these adventures will consume on the fingers of one hand?
Claro, if this bidness is going to thrive, I’m not going to be doing much writing. My job is going to be project management. Not quite what I signed on for…but still. Better than teaching freshman comp.
I figure that to stay solvent — that doesn’t include making a noticeable profit — Camptown Races Press will have to net about $1,200 to $1,500 a month, by the end of March. If it isn’t earning that much and I still can’t do any writing because I’m too busy doing all the housekeeping and marketing, then we’re sunk. We’ll have to cut back on producing the smut or I’ll have to take on two more jobs I’m not qualified to do — cover design and complicated computer file formatting. Or throw in the towel.
At a net return on sales of $2.09 per bookoid (optimistic!), we would have to sell about 575 copies to achieve a $1,200 revenue. That’s a little less than six copies per title.
Is that an unreasonable number? It may not be, especially since we’re talking about sexually oriented fiction. Sex does sell. However, it will never do to forget that most books posted on Amazon sell fewer than one copy per month. A bunch of theories tend to convince writers and publishers that sales increase as product volume increases. The leading hypothesis, as far as I can tell, is that your backlist feeds your new book sales and your new book sales feed your backlist sales.
That’s a little circular for my taste. I’d love to believe it’s true — and indeed, the throw of my dice is predicated, to some degree on this claim — but I’ll believe it when I see it.
What drives sales — of books as of any other product or service — is strong marketing. People who have the drive and commitment to build a large backlist also have the drive and motivation to build a strong marketing campaign. Thus the backlist-new sales feed loop is an illusion: such a publisher’s success with sales has less to do with the number of products as with determination to market the products.
So. My job right now is to learn how to market on the Internet and then to do it.
Well, wtf? That’s only 13 hours. Why do you suppose I feel so whipped, whapped, and brain-banged?
Actually, I got an enormous amount done today, some of it by serendipity. Big accomplishment is finishing the last installment of the Travelers series. My dearly beloved freelance writer/cowriter has written five of the seven pieces for that magnum opus. And it must be said, she’s a lot better at it than I am. She’s an amazingly good writer, and — mirabilis!! — she has a sense of humor.
Ô that rarest of the rare!
Her stuff is fun to read (think of that: p0rn that actually is, objectively, fun to read…). So I’m hoping we’ll get some serious traction once we start to post Traveler stories to Amazon.
Anyway, I finally finished doing my part: mortaring in the chinks around her solid bricks with my little addenda. They’re not bad, but they’re not as funny (on purpose) as hers. 😀
Also today an amazing discovery came my way: a large cache of vintage erotica has slipped into the public domain. It’s out there for the taking, and it invites republication in new and elegant forms.
You think 50 Shades is something new? Not so much, my friends. It was outdone several generations ago. Let me tell you raunch! Let me tell you BDSM!
Well, I shan’t. I’ll let Camptown Races Press tell you.
The seedling of a new plan sprouted today: a Camptown Races sideline to be labeled Classic Erotica, presenting repackaged and freshly decorated vintage smut. This could be highly entertaining. Oh, no. It will be highly entertaining. Some of this stuff puts 50 Shades to total shame.
I tried on a new template for the Camptown Ladies. Tell me how you like this one. I couldn’t get that handsome cowboy(oid) (OH! let’s just pretend he really IS a cowboy!) any larger without resizing him in Preview (again), which I ain’t a-gunna do. Just click on his gorgeousness for the full effect. He is, in a word or three, to die for.
Another of the day’s several projects was to get a grip on the workflow involved in “publishing” a bookoid on Amazon. It’s truly a tedious, time-consuming project, one I hope some day to foist off on an admin, virtual or in-person. To do that — and also to make my own efforts work consistently — I wanted to begin writing down a step-by-step checklist of the process involved. Yesh. The problem is, as you may note, that some of these “steps” are not single steps: they’re a whole series of steps folded into one “to do.”
Book Publication Checklist
Which Book:_____________________________________
Which Series:_____________________________________
Publication Date___________________________________
Place cover design, PDF, and .docx files in same folder
1. Design Cover | Need not be perfect for Bowker
Obtain Shutterstock copy
Record book the image is used for
Design image in PP
Check that image is correct size
Save to DropBox
Save to hard drive
2. Get ISBN | Assign 3 ISBNs at the start of each week
Proofread MS copy and be sure content is adequately formatted
Create PDF and store to disk
Record correct ISBN by COPY&PASTE into spreadsheet.
Enter ISBN here:
Enter correct ISBN on copyright page
3. Format MS
Format Word MS in plain vanilla
Check that A-level heads are marked “Chapter Title”
Insert links to preceding bookoids in series
Insert links to appropriate websites
CHECK links to be sure they’re not mail-to!
In a series, insert link to vh Amazon author page for future stories
DO NOT insert “chapter number.”
Delete any header or footer content
Replace section breaks with page breaks
Check all character formatting: use styles
Check all paragraph formatting: use styles
Proofread content again
Update TofC field on a PC
Check ISBN on copyright page
Check for correct title information on copyright page
Enter credits for artwork on copyright page
Enter plug for upcoming bookoids and other bookoids at end
Enter link for Camptown Ladies at end
4. Post to Amazon
Enter preliminary data in form
CHECK THAT SERIES & VOLUME ARE GIVEN AND ARE CONSISTENT
Format image to required size
Upload image
Upload MS
Check in Kindle reader
Make corrections
Re-upload to Kindle
Recheck in Kindle reader
Finalize upload
5. Clear data from DropBox | Move folder from DB to hard drive, containing:
Move images from Images collection to hard drive
Move cover jpegs from bookoid directory to hard drive
Move Word file from bookoid directory to hard drive
Move PDF from bookoid file to hard drive
6. Begin Publicity
Post teasers at websites
Post teasers at social media sites
7. Publicize | ASAP after bookoid goes live:
Post widgets at websites
Post links at social media sites
Hit up reviewers
Tell friends
Hand out flyers at SBA, WVWW, choir
Send notice or newsletter to mail list
TO DO: BUILD MAIL LIST
Dear God. “To do”: Finish bourbon & water and go to bed…
