The other day I remarked that contract teaching is by far the most reliable source of income among my various little enterprises.
Editorial work, however, pays better by the hour, is less taxing, and requires little or no driving around.
Blogging is entertaining and a nice sop for one’s ego but does almost nothing for the bottom line.
Thinking about how Tina and I might market and grow our editorial business, it crossed my mind to block out a certain percentage of the day or the week for each activity, thereby allowing me to schedule in a regular slot for marketing and networking. And this led straight to the question of how much is a reasonable amount of time to allot to one’s various money-making activities?
“Reasonable” aside, how much am I already allotting to this, that, and the other exploit? I spend rather more time on the blog than I should, given the tiny amount of revenues it represents. Really, until recently FaM has been the only one of the three enterprises that I’ve worked on every single day.
Exclusive of Social Security, teaching generates about 64% of my income. Editorial accounts for about 26%, and Funny about Money, about 8%. So, it would make sense for about 2/3 of my working time to be spent on teaching, about 1/4 of my time on editing, and less than 1/10 of it on blogging.
Because so much teaching work is done up-front in the form of course preparation that happens before a paycheck comes in (and therefore represents unpaid labor), it’s difficult to estimate how much of my time actually is spent on that endeavor. I spend about 9 hours a week in class, but I’ve spent hundreds of hours in course preparation, and to grade a single set of papers can take anywhere from 6 2/3 hours to 20 hours. One of my courses is online, requiring zero hours of class time. In a 16-week semester, not counting drafts, I collect about 15 sets of papers. So it would make sense to approximate an average of 6 to 8 hours a week grading papers. That’s approximately 15 to 17 hours a week, not counting the extensive course prep time. Figure about 100 hours for that, and you can add another 6.25 hours a week, for about 23 hours a week on teaching.
That’s more than 50% of a normal work week.
Editorial? Depends on what’s in house. On any given day, I can spend anything from 30 minutes to 16 hours on editing. It probably averages around 8 or 10 hours a week.
And as for blogging, I average about two hours a day on it; 14 hours a week.
So we have 23 + 8 + 14 = 45 hours of paying work a week.
If that’s accurate, then right now I’m spending about 51% of my work time on teaching, 17% of it on editorial work, and 31% of it on blogging.
What that adds up to is this: the smallest amount of my working time is spent on the best paying work. The second-largest slab of my time is spent on work that pays, at most, about $20 an hour—probably considerably less. And almost a third of my working hours are spent on an activity that brings in a laughable $200 a month.
Well. There’s a little insight, in the “what’s wrong with this picture” department!
If one is to work smarter instead of harder, it would make sense for the largest portion of working hours to be spent on the highest-earning activity, no? That would be…yes! Editorial.
I think we (by that I mean me and my associate editor) could do far better by targeting commercial enterprises—more plumbing/HVAC contractors!—than by working with individual writers and vanity presses. We need to go out into the world and meet the people who bring you all that obnoxious advertising and who blanket the Internet with “information” about their products and services. One thing that’s clear: business executives expect to pay other businesses a fair rate. Too often, individuals do not.
And if we want to earn more from better-paying work, then we need to devote more time, proportionately, to the better-paying work.
Duh!
I should probably try to up the proportion of working hours spent on The Copyeditor’s Desk from around 15% to 20% to something more like 40% to 50%.
It would be possible to do that simply by setting aside an hour or two a day to work on marketing the little business, and then intensifying that effort during the winter and summer breaks—using time that would be spent on teaching to network and market to businesses. It might require me to spend less time on teaching, and it certainly would cut into the time available for poking at a keyboard to produce blog posts.
At $50 an hour, an editor working 15 billable hours a week should earn about $750 a week, or about $37,500 a year, given a two-week break. Double the number of billable hours for marketing: 30 hours a week, and you come up with exactly the number of hours/week I’m working right now. $37,500 is about $7,950 more than projected earnings from all three enterprises in a typical year. Helle’s belles: I just got a paycheck from the community colleges for two weeks of teaching three sections.
Is that a reasonable allocation of working vs. marketing hours: 66% in peddling the business and 33% in actual work? Various self-styled experts vary, recommending that the small business entrepreneur devote between 20% and 60% of one’s working time to marketing. So if I were spending “only” 60% of my time at hustling business from other businesses, I’d have 18 hours a week to devote to actual paid editorial work, amounting to $900 a week or $45,000 a year. At 20%, I’d be pulling in $1,800 a week, or $90,000 per 50-week year.
Now that’s working smarter!
There’s another model, of course: videlicet, I do most or all of the marketing and Tina does most or all of the editing. In this scenario, I earn a salary from the S-corporation for my services and Tina gets paid an hourly contract rate.
So let’s say I manage to bring in 40 hours a week worth of work. That’s $2,000 a week, or $100,000 in a 50-week year. We split the income 50-50, and we each earn 50 grand a year.
LOL! Not likely that I could corral that much paying work at $50/hour. But anything’s possible. One never knows until one tries, does one?
😉








