The other day I dropped my beloved, oft-used bread slicing knife on the tile floor. The darn thing broke apart, and I couldn’t glue it back together in any functional way. So, dayum! I needed to buy a new bread knife.
It was part of a set that I got either at Williams-Sonoma or (more likely) at a department store such as the Broadway. Phoenix’s Williams-Sonoma store resides in a venerable East Camelback shopping mall called Biltmore Fashion Square. The Broadway in that mall closed, replaced by a singularly uninteresting Macy’s. We used to have a Broadway store within walking distance of the Funny Farm, if only it were safe to walk across the freeway overpass and into that district. But…
Yeah.
If only…
…But it’s not.
And because it’s not, the Broadway over there shut down, as did virtually every other store in and around the mall. Basically, malls no longer exist, at least not in the central part of the city. And with Amazon at my fingertips, I wasn’t bloody well about to traipse to northeast Scottsdale or freaking Glendale to buy a bread knife.
What this says — IMHO — is how much our lives have been changed by the ability to order things online. We no longer have to go into a brick-and-mortar store to get this object, that doo-dad, or another clothing item. And that is changing not only the way we do things, but the way our cities are laid out.
Who would ever have thought that Metrocenter — once the largest shopping center in the land — would become a ghost mall? Who would have imagined that one day we would feel it’s not worth the effort to hop in the car and drive over to a tony, centrally-located mall to visit a Williams-Sonoma or a Macy’s?
But there it is: the nearest mall hosting those stores is many, MANY miles away: in Glendale, in Scottsdale, in Mesa. There now just two (count’em: 2) Williams-Sonoma stores within a hundred miles of my house!
So, given this fine state of affairs, online I went.
Not because I especially wanted to buy the knife online, sight unseen. But that to get it without a noxious drive, a parking hassle, a hike, and no doubt some other annoyance, you have to.
Okay.
I did find a bread knife. And a bread knife. And a bread knife.
Most of them looked nothing like the Defunct.
Many were significantly smaller.
Some looked cheaply made.
None had handles that resembled the wooden numbers on my beloved Williams-Sonoma set. Neither did Williams-Sonoma have any such things.
Obviously, stores like these can’t stay in business without a substantial walk-in clientele.
But…but…you can’t just stroll in to a store that requires a covered-wagon journey to reach! Especially if you have a job and so can’t spare the time to drive from one end to the other of the ninth-largest metropolis in the country.
Hence: Amazon.
Has Amazon has put these ole’-fashioned mall stores out of business?
Well…no. I think it’s not one way or the other, but a circular thing. Amazon exists because it’s a bloody PITA to drive through homicidal traffic to get from your home to a particular retail outlet; and also because many if not most adult women work now and can’t leave the office to junket around the city in search of a bread knife. Or whatever.
If you work downtown here, for example, it’ll take you a good half-hour to retrieve your car from the parking garage and trudge through bumper-to-bumper mid-town traffic and the crazy-making traffic signals to arrive at the parking lot for Biltmore Fashion Square or for the late, great Metrocenter. Then you have to hike from your car to the store. And back to your car. And trudge back through the traffic to your office.
That would militate, wouldn’t it, against running up to the Broadway or Williams-Sonoma to buy one (count it: 1) item, no matter how crucial that item might be.
So what’re you gonna do?
Of course, you’re gonna order online. From Amazon, because it’s easy, you have an account there, and you know 99% of the time they deliver to the correct address.
Hm.
I think what gives Amazon its edge is not the quality and selection of its merchandise (which are both pretty good, if brain-boggling) or the efficiency of its delivery service (also on the high side of good), but the fact that no one of either gender has time to traipse around the city to buy groceries and household necessities.
It’s probably why Costco is so successful, too: you can get just about EVERYTHING there, from groceries to pharmacy items to clothing to tools to appliances to gardening supplies to…everything else. You can get everything in ONE trip. Albeit an overwhelming trip…but at least you only have to traipse to one store, not all over the city.
Y’know…my guess is that all department stores will be gone within the decade.
And unless we see some fundamental change, we’ll see fewer general stores, too — fewer Safeways, fewer Walmart neighborhood markets, fewer Albertsons — and more that operate like specialty stores: Sprouts, Trader Joe’s, Whole Foods, AJ’s.
These days, I do most of my grocery shopping at Sprouts, with the fancy stuff picked up at AJ’s. Yes, it’s no doubt more expensive than Costco or a classic grocery store. But the offerings are more interesting, they seem less likely to be laced with preservatives and sugar and artificial flavors, and they taste better.
In a way, that feels like an improvement over the Good Ole Days. But…hmmm…in another way, it seems like a de-provement: day-to-day shopping, as a result of this “improvement,” has become considerably more inconvenient and, I suspect, significantly more expensive.
Life in the Twenty-First Century…so fine and dandy!
